Bonnie and Tracy // Shred415
EXECUTIVE PRODUCERS | JAMES GUSTIN + MICHELE GUSTIN | WRITER + DIRECTOR + CINEMATOGRAPHER | MELISSA MARTENS | CINEMATOGRAPHER + EDITOR | OLIVIA CURRY | PRODUCTION ASSISTANT | KRISTEN SARGEON | HAIR + MAKE-UP | VANESSA VALLIENT | STYLING | HEIDY BEST | PR | KIMBERLY BURT
Overview:
Bonnie and Tracy came to us wanting a simple work out video for their website. In our creative meetings we decided that “work out” videos did not sum up the amazing community that Bonnie and Tracy had built. These women inspire others to be their best. They are wives, business owners and moms. There was a larger story to tell. Our team began researching and put together a creative pitch that included testimonials and a brand story. Drawing inspiration from Nike commercials, W magazine BTS content and inspiring short films about athletes and women our team pitched a series of films that would bring a voice to their emerging brand. They loved the direction and signed up for a series of 10 short films. Two years later they are still finding creative uses for their media that makes us a happy video production company.
Production + Post Production:
To give our client the most milage out of their films we structured the production to gather as much compelling footage as we could in a short amount of time. Our team interviewed over 30 people in the Shred community to select the best stories for filming. A few scripts from our interviews were selected for production while others were slated for production at a later date. Our team used a studio environment to capture both interviews and slow motion footage of each person. Later we set up location shoots for Bonnie and Tracy in the city and at their studio. Overall we delivered 19 total films. Two concept pieces we scripted, 8 testimonials and 9 work out demonstrations.
The investment paid off. We are still inventing new ways to use the footage from this shoot. Below are just a few of the films. We will add more as our client releases them.
Check out their site @ bonnieandtracy.com
See the social media response on Facebook here.
