American Heart Association // Heart Ball Chicago

Executive Producer | James Gustin | Producer | Brent Rolland | Writer + Director + Cinematographer + Editor | Melissa Fox

Overview

Create a series of six films to be used before, during and after the event to kick off the fundraising season. The films would honor the participants chosen to receive awards at the event and to inspire others to get involved with the American Heart Association.

Production

It was a big ask for in a short amount of time. We paired studio interviews with a few creative ideas and focused in on the emotional aspects of each story. A few boxes of tissues later we took our prepared scripts and got to work. We can not thank the our participants enough for their vulnerability during filming. We know it paid off in a big way.  

“This video makes me cry every time! They both have such wonderful emotion to them and they really resonated with us. We love it! I can not thank you enough. ”

— American Heart Association

Results

Once the films were complete, they were used at the events before each participant accepted their awards. The results were standing ovations for each family and participant as the films concluded. Our clients were smart enough to put boxes of tissues on each table – there wasn’t a dry eye in room. The event raised over 2.6 million this year, making it a record breaking fundraising event for the American Heart Association.

“I think it’s safe to say everyone LOVED it!!! Thank you again for putting together such a beautiful video!!”

— Shweta and Michael

Behind the scenes of Noah making sure he looks good.